Matt Car & Joyce Lo


Matt Car & Joyce Lo | Room 205


In My Heart

Room 205 is inspired by the experiences people share in hotel rooms. Whether it be a honeymoon or a torrid affair, hotel rooms have a long association with love and lovers. Using light, holograms and typography, In My Heart is an installation that explores these relationships.

Matt Carr first sparked his passion for design interning at Douglas Cardinal Architects. Matt has been a part of Umbra’s design team since 2001, and was recently appointed Director of Design. He has contributed more than 150 designs to their diverse product line. His work has been featured multiple times in The New York Times, The Daily Telegraph, Surface Magazine, I.D Magazine, Met Home, Monocle, and Living Etc. Subtle details, appreciation for imperfection and the reinvention of traditional objects distinguish his designs. His inspirations include mixing cross-cultural orientations while simultaneously fusing new technology and natural materials.

Joyce Lo’s background is in fashion, and she graduated from Ryerson’s School of Fashion in 2000. She and partner Sabrina Albanese started their own label, Wolves and quickly garnered interest and press, featured in Nylon Magazine and Lucky Mag. Since the company dissolved in 2004, Joyce has worked for Shared, a T-shirt company with a conscience. This past summer, Shared opened (and closed) it’s first pop-up shop, riding a three month stint on Queen West, where the space was conceptualized and brought to life by Joyce with the help of Matt Carr. Joyce is currently co-directing the Drake Hotel General Store.


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